Network marketing has withstood the test of time; it has been around for nearly 100 years (some say longer) evolving with each generation. Network marketing has become so advanced that now you can literally be in California and have partners as well as customers in Australia without ever having a face to face thanks to the power of technology and a few forward thinkers. So why is it that so many fail to make a success of network marketing despite all of the advancements? Here are many reasons but let's examine the 5 most common reasons.
· Joining under what I like to call headhunters or body collectors. These are people that are more interested in getting you excited about joining whatever business opportunity they are involved in because you look more like a gigantic dollar bill to them rather than a business partner that needs to be groomed for success. These individuals generally have no inclination on how to train someone to become a network marketer nor do they have the desire and more times than not they don’t have the time to train their downline to become a successful network marketer so the new business partner is left to sink or swim. More often than not people sink. take the time necessary to qualify anyone bringing you a business opportunity to make sure they won't leave you to sink.
· Allowing your business opportunities to pick you instead of you picking your own business opportunities. More often than not people pick business opportunities because they have been wowed by the success of those put in front of them by friends, family members or acquaintances. As tempting as the success of others can be you cannot allow this to be your preliminary motivation for joining a business opportunity. There are many types of networking business models out there to choose from. Some people are not well suited for sales so joining a company that sells products isn’t going to work no matter how excellent the products or services are, Joining a team building business or fee for service business may be more suited to your abilities. Do your research see what’s available, then make a decision based on your findings.
· Failure to set goals and make a solid plan of action. This one is a no-brainer. If you don’t plan for success then plan to fail, it is as simple as that. A good team builder will give you strategies to help you develop strong goals and a clear pathway to achieve them. This is vital to the success of your business and a means to keep you motivated during the rough patches.
· Looking for support in all the wrong places. This is a big one. More times than not people look to their family and friends for support and many times this leads to entrepreneurial paralysis when that support is not given. The truth of the matter is family and friends make the worst support system when it comes to business, however, there is always the exception to the rule. Instead, seek out other entrepreneurs especially in your up line for the support. Doing this will also help you spot the real entrepreneurs from the headhunter’s and opportunists.
· Fear of failure. This is an odd reason because Fear of missing an opportunity in many cases will motivate people to take action. They will read the how to guides learn the procedures to operate the business and attend the training sessions but the minute it comes to taking the first step and applying everything learned into practical use the fear of failure freezes them dead in their tracks and procrastination sets in. This is when you turn to your accountability partner typically this should be someone in your upline if not dig in your support system look through social media groups.
· Failure to make genuine connections. One common mistake new and struggling network marketers make is trying to turn everyone they meet into a potential business partner before establishing a genuine connection. Growing a business takes time, you must be patient. Taking the time to establish genuine connections these connections can lead to solid new business partners who are success driven. The most successful network marketers move in groups especially when it comes to team building opportunities.
Venturing into network marketing is a very smart decision
just remember you only have to succeed once everything you do up to that point is in preparation for that success.